PRINGLES

Print (various)

Mike developed quite a bit of print for Pringles. Below are a few of his favorite pieces.

Pringles Multigrain

Mike oversaw the global integrated launch of Pringles Multigrain—one of the most expansive new product introductions the brand had ever undertaken.

TV

Print

PR & Events

Events, including a tasting with celebrity chef Tyler Florence, were featured on NBC News’ Washington D.C. and Chicago affiliate stations. Write-ups were featured in The New York Times, The Columbus Dispatch, Detroit Free Press, Family Circle, St. Petersburg Times, and more.

Online

Display (rich media example)

Air is for Balloons

The Air is for Balloons initiative was developed to highlight the Pringles can’s lack of air versus bagged chips.

It kicked off with fake PSAs raising awareness of the “air shortage” that threatened to derail the Macy’s Thanksgiving Day Parade and an unbranded—with the exception of “Pringles banner ads”—website that encouraged people to send us their air. It culminated in a guerrilla-style street-level onslaught at the Macy’s Thanksgiving Day Parade.