NFL

Mike helped develop several initiatives for the NFL, including NFL’s Perfect Challenge Fantasy Game campaign. The campaign’s TV spot was featured in Super Bowl XLVI, the first time the NFL showcased a digital initiative during the Super Bowl.

We were challenged with creating a spot to illustrate how people could engage with the NFL across multiple platforms every day. So we created a seamless spot to showcase a seamless experience.

The NFL wanted compelling spots featuring their Thursday Night match-ups, so rather than focusing on the teams, we focused on the fans and their dedication to the teams they love.